SEOUL, April 10 (Korea Bizwire) – Lotte Department Store will be holding a campaign to send 1,000 goats to families in Africa from April 10 to May 5. Goats are a sustainable source of living in certain parts of Africa due to their ability to produce milk and reproduce in many numbers.
Customers can donate 1,000 won, without having to make a purchase, at any of the stores operated by the 18 male fashion brands participating in the campaign. Whenever a customer donates 1,000 won, Lotte and the store will donate 1,000 won respectively. Lotte Department Store is planning to collect 40 million won (US$ 36,500), which will pay for the delivery of 1,000 goats to families in Africa. Bean Pole, Polo, Tommy Hilfiger and Lacoste are among the participating brands.
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