A woman selects home meal replacement products at a retail outlet in Seoul on Dec. 14, 2020. (Yonhap)
SEOUL, Sept. 7 (Korea Bizwire) — Women tend to buy home meal replacement (HMR) products mainly at offline stores and supermarkets, while men typically purchase them at unmanned stores, data showed Tuesday.
Lotte Members, the membership service for Lotte Group companies, analyzed data on HMR product transactions at offline stores and supermarkets for the period from 2019 to June this year in collaboration with Shinhan Card Co., a major South Korean credit card company.
The analysis showed that the share of women in the purchase of HMR products at offline marts and supermarkets stood at 70.4 percent, far higher than the 29.6 percent reported for men.
By age group, the share of those in their 50s and 60s stood at 26.3 percent and 14.3 percent, respectively, up 5 percent and 4.3 percent from the figures marked in the first half of 2019, while the share of those in their 30s and 40s declined slightly to 18.4 percent and 35.5 percent, respectively.
The share of those in their 20s or below remained low at 5.4 percent and 0.1 percent, respectively.
Shinhan Card analyzed data on HMR product transactions at unmanned stores for the period from 2021 to June 2022.
The analysis showed that the share of male customers stood at 50.1 percent, slightly higher than the 49.9 percent reported for women.
By age group, the share of those in their 40s stood at 37.7 percent, higher than the 24.7 percent reported for those in their 30s and 20.9 percent for those in their 20s.
Men and women both saw their monthly spending on HMR products rise more than eightfold in June compared to the figures marked in January 2021. By age, those in their 30s marked the highest growth at 1,068 percent.
Ashley Song (ashley@koreabizwire.com)
