SEOUL, South Korea, Aug 20 (Korea Bizwire) – We all pine for countryside village life. Old people residing in the countryside live merrier lives. The scene of grandparents trying to feed their grandchildren with homegrown vegetables and backyard chickens is quite familiar to all of us. But do you know how to handle a problem that’s easy in the city but quite difficult in the countryside? Legal problems are already troublesome for us in the city. Then it is even more so for our old folks residing in rural areas with no lawyer in sight to consult with. How do they find legal counsel when they are in trouble?
The Korean Bar Association, the Ministry of Justice, and the Ministry of Security and Public Administration have worked together to establish and operate a legal aid program helping residents in rural areas where they don’t have lawyers or access to legal advice. ‘Maeul Lawyer’ is its name, meaning ‘Town Lawyer.’ The Town Lawyer service links residents to the nearest lawyers and provide them counseling for free. Korea’s largest online portal Naver has introduced a website presenting Town Lawyer in more a senior-friendly way.
Naver’s Town Lawyer service has another strength alongside its senior-friendly interface. It is that users can also access to the service by filling out Naver’s Jisik-iN (Knowledge-iN) service, which is the inspiration for ‘Yahoo! Answers.’ Naver’s Jisik-iN was such a huge success in Korea that a young girl seeks an answer about her menstrual problem from Naver instead of asking her mother or doctors. Naver has tried to give it a little more credibility by introducing ‘Experts’ Answers,’ a scheme that experts like doctors and lawyers under contract answer questions updated on the website. Now with the Town Lawyer service, Naver is expected to get more credibility in information it provides.