The city government plans to allow Seoulites to obtain public information on the city related to women and children in an easy and fun way by utilizing Pucca. (image: Seoul Metropolitan Government)
SEOUL, Nov. 18 (Korea Bizwire) – Pucca will engage in public information campaign activities to promote Seoul to its citizens and tourists. It will introduce Seoul’s main attractions to foreign tourists as well.
The Seoul metropolitan city government signed an agreement with Vooz which created the character Pucca on November 17 to jointly produce content for public use free of charge. Pucca, designed by the animation character designing company in 2000, has gained popularity in more than 150 markets worldwide. It has won the best animation character awards for three consecutive years from 2003, and was selected as Korea’s best animation character in 2010 by the Seoul Business Agency.
The city government plans to allow Seoulites to obtain public information on the city related to women and children in an easy and fun way by utilizing Pucca. The lovable character will also be on public campaigns about etiquette on public transportation or non-smoking sections in order to establish better communication channels between the city government and Seoul citizens through the friendly animation character.
As it is popular in other countries including China and Brazil, Pucca will become a tour guide in tourist materials for tourists in hot spots such as Myungdong and Gwanghwamun as well. Considering the fact that a growing number of Chinese tourists love the Chinese girl-like character, it is expected to boost the local economy.
All the materials on which Pucca appears are available at bus stops, public vendors in Seoul and the Seoul Book Store located in the City Hall.
“We plan to make use of the intimate character to let people easily and interestingly know public information which may be boring otherwise. We also expect Pucca to boost Seoul’s image to overseas tourists. Aside from Pucca, we will try our best to come up with other better ways to communicate with people,” said Kim Sun-soon, a government official responsible for the program.
The city government has already utilized many domestic animation characters to communicate with Seoulites well. It came up with “Tayo” buses and “Larva” subway trains, which grew huge in popularity.
By Veronica Huh (veronicah@koreabizwire.com)
