SEOUL, Feb. 21 (Korea Bizwire) – Samsung Electronics is estimated to have sold 1.08 million quantum dot light-emitting diode (QLED) TVs last year that saw the premium segment outpace organic LED (OLED) sales, the latest market analysis showed Thursday.
According to IHS Markit, 2.68 million QLED TVs were sold worldwide in 2018, more than the 2.51 million OLED sets. The winner was confirmed after fourth-quarter data were announced by the market surveyor.
QLEDs picked up big sales in the October-December months during the global shopping season, highlighted by Black Friday. Some 1.1 million sets of the premium TV were estimated to have been shipped during the fourth quarter alone, compared with 895,000 for OLED TVs.
By brand, LG Electronics sold 519,000 OLED TVs in the final quarter.
In yearly terms, Samsung’s QLED TVs sold 2.6 million units and LG’s OLED about 1.56 million units, according to IHS Markit.
The year’s sales amount, however, was higher for OLEDs at US$6.53 million compared with $6.34 million for QLEDs.
Samsung has been pitching its QLED lineup, offering big discounts in North America. It is planning to release QLED TVs in 60 more countries, from Southwest Asia to Latin America and the Middle East, this year, after the launch at home and in Europe in the fourth quarter.
IHS Markit expected the popularity of QLEDs over OLEDs to continue, with sales of the former reaching 4.17 million this year and rising to 8.47 million by 2021. OLED TV sales were predicted at 3.4 million this year and increasing to 7.1 million in 2021.