S. Korean Cosmetics Companies Wage War Against Stifling Humidity | Be Korea-savvy

S. Korean Cosmetics Companies Wage War Against Stifling Humidity


The weekly sales of cosmetics products designed to keep skin dry and soft marked an increase of 32 percent compared to a year ago. (image: Olive Young)

The weekly sales of cosmetics products designed to keep skin dry and soft marked an increase of 32 percent compared to a year ago. (image: Olive Young)

SEOUL, Aug. 19 (Korea Bizwire)Along with an increase in the number of days with high humidity of about 90 percent resulting from the record long rainy season, cosmetics items products designed to keep the skin from becoming sticky are enjoying rising popularity in South Korea.

Olive Young, the leading health and beauty store chain of retail conglomerate CJ Group, released an analysis of its sales for the period from Aug. 11 to 17.

The data showed that the weekly sales of cosmetics products designed to keep skin dry and soft marked an increase of 32 percent compared to a year ago.

By item, sales of powder pact, a product designed to fill up the pores and keep the skin texture soft and smooth, jumped by 36 percent year on year.

Sales of deodorant, an item designed to remove armpit sweat odor, also rose by 27 percent year on year, while those of ‘deotissue,’ a deodorant in a disposable tissue type, jumped by 45 percent on year.

Also growing in popularity was dry shampoo, which enables hair care without water, with sales up by 31 percent year on year.

“The demand for cosmetic products designed to keep skin from becoming sticky and oily is increasing due to the record long rainy season and mandatory mask policies,” the company said.

Ashley Song (ashley@koreabizwire.com)

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