The majority of customers were from the Gangnam and Seocho areas, where one-person households with high purchasing power are concentrated. (image: Delivery Hero Korea)
SEOUL, Mar. 11 (Korea Bizwire) — Delivery services in South Korea are in the midst of diversification.
In addition to delivery services for famous restaurants, there are now services that deliver pork belly grilled at ‘shared kitchens’.
Even lunch boxes from convenience stores, shampoo, and other everyday goods can now be delivered.
Delivery Hero Korea, a service provider for a famous delivery app, YoGiYo, has introduced the new Chefly service that delivers high-end restaurant cuisine to homes.
Chefly prepares the food once the order is placed in order to deliver the best taste designed by famous chefs.
Delivery Hero Korea also runs Foodfly, a food delivery service for famous restaurants that do not offer delivery services.
The company also runs shared kitchens at six locations across Seoul. Shared kitchens are capable of cooking and delivering food while keeping it warm.
Shared kitchens also offer freedom of maneuver, allowing cooks to deliver almost any kind of cuisine.
Now, the first delivery generation comprised of chicken, pizza and Chinese food is giving way to the second generation led by Foodfly and other services that deliver food from non-delivery shops and restaurants.
The third generation of food delivery is also on its way.
In this case, shared kitchens take center stage to prepare and deliver a variety of menu options, like Jikhwabansang by Chefly, which delivers grilled pork and other similar dishes prepared at shared kitchens.
“Chefly’s Jikhwabansang is a professional delivery service specializing in delivering grilled meat,” said Chefly.
“Pork and other meat products come directly off the grill along with a bowl of rice and vegetables, and can be delivered straight to your home.”
Ever since the new service was introduced last November at Chefly’s shared kitchen in Seoul’s Seocho District, the number of customers has risen eightfold.
The majority of customers were from the Gangnam and Seocho areas, where one-person households with high purchasing power are concentrated. Many customers tended to order more during dinner than lunch.
Delivery apps will also cover food products from convenience stores, which will allow the delivery of lunch boxes, gimbap, and other snacks.
In January, YoGiYo signed an agreement with BGF Retail Co. the operator of South Korea’s major convenience store chain, CU, to start delivering lunch boxes and gimbap from CU convenience stores in Seoul next month.
“We have implemented a real-time inventory check system to prevent any situation where convenience stores run out of lunch boxes or other products to deliver,” said Delivery Hero Korea.
Baedal Minjok, the most popular delivery app available in South Korea, is also testing a new service that allows for the delivery of drinks, noodles, side dishes, shampoo and other everyday products.
“Ninety percent of the customers were satisfied with the new service,” said Woowa Brothers Corp., the service provider for the delivery app.
“Quick delivery and a simple ordering system have made a strong appeal to customers. We plan to expand the service in other areas.”
Ashley Song (ashley@koreabizwire.com)
