Sales of Bottled Water Surge 16 pct in 2016 | Be Korea-savvy

Sales of Bottled Water Surge 16 pct in 2016

(image: Yonhap)

(image: Yonhap)

SEOUL, Jun. 15 (Korea Bizwire)South Korea’s bottled water market was valued at 740 billion won (US$656 million) last year, up 15.5 percent from the previous year amid the increase in the number of one-person households and demand for clean water, industry data showed Wednesday.

According to the data from Nielson Korea, some 640 billion won worth of bottled water was sold in the country in 2015. Last year’s figure is also up 47.6 percent from 2012 when the country’s bottled water sales first topped the 500 billion won mark with 501 billion won.

The upward trend has been continuing, with some 217 billion won of bottled water sold from January to April, up 11.4 percent from the same period last year, the data showed.

The market is expected to grow to as much as 1 trillion won by 2020, as more South Koreans live alone and seek clean water amid growing concerns over pollution, experts said.

Increase in the use of online and mobile shopping platforms also contributed to the rise in sales of bottled water, they said.

“The water market which accounts for 44 percent of the country’s beverage industry has been growing at an annual average of 6.7 percent since 2010,” said Park Jae-il, researcher at Taurus Investment & Securities Co.


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