BTS leader RM is seen in this photo provided by BigHit Music. (Image courtesy of Yonhap)
SEOUL, June 17 (Korea Bizwire) – Samsung Electronics Co. said Tuesday it has appointed RM, leader of K-pop sensation BTS, as the official ambassador for its Samsung Art TV.
As part of the collaboration, Samsung Electronics will release “RM’s Art Commentary” on the Samsung Art Store, where RM shares his personal perspectives on a selection of artworks, the company said in a press release.
The company said his commentary will enable users to appreciate artworks on a deeper level.
“The collaboration with Samsung Art TV is meaningful to me as I find deep inspiration and comfort through various forms of art. I hope this project will help more people connect with art in their everyday lives,” RM was quoted as saying.
RM will also participate in a special talk session Wednesday (local time) in Basel, Switzerland, where Art Basel, the world’s largest art fair, is set to be held from Thursday to Sunday, it said.
The Samsung Art Store is a subscription-based service initially launched on The Frame, its lifestyle TV, allowing users to enjoy a personalized art gallery experience at home.
The platform offers more than 3,500 artworks in 4K resolution from world-renowned museums and artists, and has been expanded this year to include Samsung’s Neo quantum dot light-emitting diode (QLED) and QLED models.
(Yonhap)
