SEOUL, Nov. 28 (Korea Bizwire) — Samsung Electronics Co. said Tuesday it has acquired a local startup that specializes in artificial intelligence (AI), in an apparent bid to improve its voice recognition system, Bixby.
This is the first time that Samsung has acquired a South Korean startup. The size of the deal remains confidential.
Established in 2015, Fluenty Inc. currently supports an AI-based chat platform, which makes responses powered by machine learning technology.
Industry watchers said Samsung is expected to utilize Fluenty’s technology to improve Bixby, which is built into its flagship smartphones.
The South Korean tech giant has taken active steps to bolster its competitiveness in cutting edge areas through acquisitions. It also took over U.S.-based AI software developer, Viv Labs Inc. last year.