Shinsegae CEO Choi Sung-jae (3rd from R) poses for a photo with Tan Sri Pang Tee Chew (3rd from L), head of the Malaysia-based Mamee-Double Decker, during a signing ceremony held at the Southeast Asian firm’s headquarters in Melaka, Malaysia, on Nov. 27, 2017. (image: Shinsegae Food Inc.)
SEOUL, Nov. 28 (Korea Bizwire) — Shinsegae Food Inc., the food manufacturer of South Korea’s retail giant Shinsegae, said Tuesday it has established a joint venture with a Malaysian firm as part of its efforts to expand its presence in the Southeast Asian market.
Shinsegae Food said it signed a contract with Malaysian food maker Mamee Double-Decker to launch Shinsegae Mamee, marking the first overseas expansion by the Korean company.
Mamee-Double Decker is a major food firm in Southeast Asia, whose products are exported to over 100 countries worldwide, according to Shinsegae Food. It has production facilities in Indonesia and Myanmar.
Shinsegae Food said their first joint product will be Korean instant noodles coupled with halal sauce made in accordance with Islamic Sharia law. It is slated to hit shelves in the first half of next year, according to the Korean company.
(Yonhap)
