AUSTIN, Texas, Nov. 2 (Korea Bizwire) — Sizmek, an open ad management platform for multiscreen ad experiences, today announced a strategic partnership with Yahoo! JAPAN. Through the partnership, Yahoo! JAPAN will become the exclusive distributor and operator of the Sizmek platform and products in Japan. Additionally, Sizmek’s ad management platform will serve clients’ ads to Yahoo! JAPAN’s leading digital inventory for agencies and advertisers.
“Delivering the right ads to the right people at the right time across multiple devices has become an ever-growing challenge due to audience fragmentation in our industry,” said Gen Miyazawa, Executive Corporate Officer, President of Media & Marketing Solutions Group at Yahoo! JAPAN. “Through our partnership with Sizmek, we can offer our clients integrated solutions with more efficiency and effectiveness.”
“The partnership provides a one-stop solution for large advertisers and agencies to enable ad creation, serving, and cross-device measurement all on a single platform,” said Neil Nguyen, CEO of Sizmek. “We’re excited to partner with Yahoo! JAPAN, the leading internet company in the region, to leverage their premiere media with our technology.”
Sizmek will continue to offer Sizmek services in Japan until the end of January 2017. Starting February 2017, Yahoo! JAPAN will provide the services for the Sizmek platform as the sole and exclusive provider in Japan.
Sizmek will continue to provide ongoing product development and technical support.
Sizmek is the Open Ad Management company that brings freedom of choice and contextual relevance to omnichannel digital advertising. As the largest independent ad server, more than 42,000 next generation advertisers, agencies, publishers, and trading desks rely on Sizmek’s offerings and flexible third-party platform integrations to provide the industry’s most customizable, best-in-class approach to creating seamless workflow across a wide variety of partners in the digital advertising ecosystem. With a single point of access to the best technology, data, and strategic guidance, Sizmek builds flexible solutions for marketers and publishers that combine programmatic efficiency with creative. Sizmek operates in more than 70 countries, with local offices providing award-winning service throughout North America, EMEA, LATAM, and APAC.
About Yahoo! JAPAN：
Yahoo Japan Corporation was founded in 1996 and operates Yahoo! JAPAN, a leading internet brand and one of the most trafficked internet destinations in Japan. Yahoo! JAPAN provides more than 100 services including search, news and e-commerce via PC and smart devices and offers a full range of tools and marketing solutions for businesses to connect with internet users in Japan.
Source: Sizmek Inc. via GLOBE NEWSWIRE