Singapore, Jun. 17 (Korea Bizwire) — The region’s most established ICT, broadcast and digital media trade events, CommunicAsia2014, EnterpriseIT2014 and BroadcastAsia2014, opened today at Marina Bay Sands, Singapore, with close to 2,000 exhibitors from more than 50 countries/regions showcasing a myriad of enabling technologies, innovations and products that will power up a smart and connected eco-system.
The four day event occupies all five levels of the convention centre and will welcome an estimated 50,000 attendees from around the world to visit the exhibitions, conferences and meetings.
“There have been many recent discussions on how to improve the life of the increasingly mobile citizen through a ‘smart’ nation; and this cannot be achieved without the innovative technologies and collaborations across various industries that you can see at CommunicAsia, EnterpriseIT and BroadcastAsia. We are proud to present the most current showcase of mobility and connectivity solutions at the shows this year as well as a platform for visitors from various industries to network and create opportunities for technological advancements in the fields of ICT, broadcast and digital media,” said Mr. Stephen Tan, Chief Executive of show organiser, Singapore Exhibition Services.
Highlights at CommunicAsia and EnterpriseIT
- NXT Cities, NXT Enterprises and NXT Connected Services
Three new thematic clusters – NXT Cities, NXT Enterprises and NXT Connected Services exposes visitors to a host of innovations and emerging technologies that will shape the future of our world. With a strong push from various government bodies across the globe to develop smart eco-systems, the new additions provide a comprehensive showcase of connected services that enable cities, governments, enterprises, people and machines to seamlessly connect with one another.
A “Smart Home”, “Smart Office” and “Smart Car” showcased within NXT Cities offers a glimpse of smart technology at work. The showcase features a fully automated and driverless vehicle, a mobile health diagnostic kit, mobile payment sticker technology and more.
“We are here to launch our breakthrough mobile health diagnostic product as CommunicAsia provides us the opportunity to meet and network with other like-minded professionals from around the globe who share our vision of transforming our world with the use of technology,” said Mr. Michael Tan, Managing Director of BioSenze Life Science.
Other technologies in the spotlight at the NXT clusters include:
- NXT Cities: Big data and analytics software, cloud services, Internet of Things (IoT), machine-to-machine (M2M), sensor networks/sensing technology, security and ID recognition technology and wireless network
- NXT Enterprises: Enterprise mobility, Bring Your Own Devices (BYOD), business analytics, mobile devices content management, enterprise social networking tools, mobile security and cloud.
- NXT Connected Services: Wireless technologies, over-the-top (OTT), content delivery network, multi-screen technology and M2M.
- Studio NXT features exhibitors presenting exciting product and solution demonstrations, and insightful previews on smart home concepts, IoT applications and more – all related to the NXT Clusters.
Agilent, AppearTV, BIMAR, CDNetworks, Ericsson, EXSET, KAONMEDIA, Iridium, KORE Wireless, Leyard, PCCW Global, Sennheiser Electronic Asia, ST Electronics, Telefonica Global Solutions, Toshiba, Verimatrix and Viaccess-Orca are just some of many key market leaders who are participating this year. Other independent exhibitors include Airwatch, Dell, Eltek, FiberHome, GlobeCast, Huawei, Irdeto, Panasonic Toughbook, SingTel Satellite, Tata Communications, Technicolor, Tektronix and more.
Also new is the inaugural editions of Myanmar Connect and SME Day. At Myanmar Connect, visitors will get to hear latest updates on Myanmar’s ICT market, while SME Day involves experts sharing their knowledge on technological know-how among other valuable insights.
- Largest SatComm contingent in any ICT event in Asia
The satellite industry plays an essential role in providing not just the ICT industry, but also the broadcast, enterprise, government, maritime, military and oil & gas sectors with the necessary network agility and mobility services required for reliable and secure connectivity. An integral, growing segment of CommunicAsia with over 160 exhibitors, this segment provides visitors with key updates and viable platforms to address satellite-related critical issues observed across the region. Notable exhibitors include APT Satellite, Asia Broadcast Satellite (ABS), Asia Satellite Telecommunications (AsiaSat), China Satellite Communications, Inmarsat, Intelsat, MEASAT, SES and THAICOM.
- Spectacular Cinematic Experience at BroadcastAsia2014
Industry leaders, including Blackmagic Design, Canon, EVS, GoPro, Grass Valley, Panasonic, RED Digital Cinema, Sony and more, bring a complete showcase of the latest 4K production eco-system from filming equipment and production systems to media assets archival and more. RED Digital Cinema, a first time exhibitor, is featuring its highly anticipated SCARLET-X DRAGON that gives shooters the ability to capture motion video and still images at up to 30 frames per second in 5K or up to 1-12 frames per second in 6K.
“With the news of our 4K Broadcast Module and 6K DRAGON sensor cameras shipping, we feel this year is the right time to showcase RED at BroadcastAsia. The show is one of Asia’s key trade events for the broadcast and multimedia sectors, so it is the perfect opportunity for us to keep our finger on the pulse of the landscape in Asia,” says Mr. Brent Carter, SWAT of RED Digital Cinema.
Sony is showcasing a 4K live production system, based on its PMW-F55 CineAlta(TM) 4K camera, completed with other components such as the MVS-7000X switcher with real-time 4K processing capability and the PWS-4400 4K/HD live server system. In addition, Sony is also hosting six presentations every day from 17 to 19 June at the Sony booth, led by renowned cinematographers Alister Chapman and Den Lennie. CANON is showcasing a ’4K Cinematic Experience’ – most cost effective 4K acquisition in cinematic experience.
As the 2014 FIFA World Cup excitement heats up, BroadcastAsia2014 will provide visitors with a timely behind-the-scene exhibit of sportscasting and other innovative technologies that give sports broadcasting a whole new dimension.
Besides 4K, state-of-the-art technologies created for Video Content Delivery Network, Cloud Broadcasting, Media Asset Management (MAM), Post Production, Multi-platforms, OTT and Social TV that are on display, BroadcastAsia will contribute to transforming the viewer experience in ways not possible before.
The popular Cinematography/Film/Production Zone provides a comprehensive showcase of ground-breaking motion picture production tools and solutions to meet the demand of Asia’s rising film and TV industry. Technology highlights at this specialised zone include animation and video effects (VFX), filming equipment, content editing, colour restoration, post production software, motion and film production and beyond. To complete the entire broadcasting and film eco-system, ProfessionalAudioTechnology2014 will see companies showcasing improved and brand-new technological breakthroughs in audio equipment and services.
- Technology Tours
For the first time, technology tours will be conducted on 17 – 19 June to provide visitors with further depth into technologies that are trending in the current ICT and broadcast marketplaces. The tours are organised into three themes – OTT / Content Delivery Network, NXT Cities / NXT Enterprises, and 4K. Separately, the Satellite Interference Reduction Group (SIRG) will be hosting Carrier ID (CID) Tours at CommunicAsia and EnterpriseIT on 17 – 18 June to demonstrate the CID process’s three main stages which are Transmission, Detection and Resolution.
- Learning and Networking Platforms
CommunicAsia2014 Summit, BroadcastAsia2014 International Conference and the Creative Content Production Conference together gathers more than 300 speakers including some 150 C-Level executives – industry leaders and decision makers, to share their knowledge and insights as well as provide in-depth discussions on the challenges, demands and opportunities faced by the ICT, broadcast and digital media community.
CommunicAsia2014 Summit featuring seven new tracks addressing the latest trends and challenges in Big Data and IoT, BYOD/CYOD, Mobile Banking, Payments and Wallets and more. Additional topics and sessions, such as ‘Digital and Social Disruptions’, ‘Defining the Future of Advertising in a Mobile World’ and ‘Satellite Mobility Solutions to Drive Market Growth’ have been created to address the growing trend in mobility and connectivity. Top-level speakers from companies such as Google, StarHub, SingTel, Telekom Malaysia, Twitter, Vodafone and more will also share their thoughts and experiences on the hottest trends and issues faced by businesses in the region.
At the BroadcastAsia2014 International Conference and Creative Content Production Conference, representatives from Ericsson, HBO Asia, Samsung, StarHub and more will discuss the latest trends, share case studies and present new business models that will address viewers’ demand for the highest quality content on-the-go.
Session highlights at BroadcastAsia2014 International Conference include ‘The TV Viewing Transformation’, ‘The Synergies Between Second Screen, Social Media and Advertising Revenue’, ‘How to Effectively Market and Monetise Your OTT Services’, while Creative Content Production Conference will delve into sessions such as ‘What Content do Asian Viewers Want and Would Pay For?’, ’1 Story, Multiple Screens, Countless Eyeballs’, ‘Navigating the 4K Transition – How is the 4K Trend Impacting Production’, among others.
Highly recognised and supported by prominent public and private organisations around the world, there is no doubt that CommunicAsia, EnterpriseIT and BroadcastAsia together will continue to provide an effective international networking platform for industry professionals in Asia to grow and stay abreast of latest industry developments.
About Singapore Exhibition Services (SES)
Set up in 1976, Singapore Exhibition Services (SES) has established itself as one of the most innovative and respected exhibition and conference organisers in Asia. A pioneer in the Singapore exhibition industry, SES events have served as important platforms for companies aiming to forge new business contacts in Asia. With a portfolio of international tradeshows already serving the Communications, Engineering, Machinery and Lifestyle industries, SES continues to develop new events to meet market needs. SES events consistently attract a high level of overseas participation with foreign exhibitors accounting for almost 80 per cent of the show floor. SES is a member of Allworld Exhibitions Alliance, a global network with over 50 offices worldwide. For more information, please visitwww.sesallworld.com.
Source: Singapore Exhibition Services