TAIPEI, Jun. 7 (Korea Bizwire) – While the world’s attention at Asia’s largest IT expo, Computex 2024, is fixated on artificial intelligence and semiconductor giants, South Korean companies exhibiting at the event are also striving to showcase their capabilities on the global stage.
Since June 4, the Nangang Exhibition Center in northern Taiwan has been hosting the annual technology fair, where Korean exhibitors encountered by reporters expressed their determination to “demonstrate the prowess of South Korean IT companies to the world.”
According to the organizers, 16 South Korean companies are participating in this year’s Computex.
For SK Hynix, making its debut at the event, a representative emphasized the fair’s significance, describing it as the world’s largest gathering focused on PC components.
During the exhibition period, SK Hynix is showcasing new solid-state drive (SSD) products and high-bandwidth memory (HBM) solutions catering to the expanding AI market.
With confidence, the representative stated that the unveiled offerings boast twice the performance and shorter processing times compared to previous generations, promising improved consumer satisfaction.
Notably, the company’s booth has garnered substantial interest from attendees and international media outlets.
Another first-time Computex participant, Hanmi Micronics, revealed that the COVID-19 pandemic had prevented the company from attending the event for two years, before returning last year.
Lee Gil-Jong, a marketing and public relations manager, estimated that the number of buyers visiting their booth, which prominently featured the WIZMAX brand, had increased by at least 30% compared to previous years.
A representative from IMU, another Korean company, disclosed plans to launch a voice-activated kiosk for the elderly and disabled in the second half of this year, citing significant interest from attendees in their product.
Emphasizing the importance of perseverance, the representative stated that sustained participation for at least three to five years is necessary to achieve tangible results, reaffirming the company’s commitment to continue exhibiting at the event.
Zalman Tech, a veteran Computex participant since 2001, acknowledged the need to cater to new customer demand in the post-COVID-19 market landscape, in addition to serving existing clients.
Recognizing the global prevalence of AI, the company’s head of overseas sales, Choi Young-Chan, stressed the importance of closely monitoring AI developments to avoid falling behind. Zalman Tech plans to continue participating in the event to explore new market opportunities.
During the opening remarks on June 4, Taiwan’s newly inaugurated president, Lai Ching-te, highlighted the island’s pivotal role in the AI revolution, stating, “Everyone in the scientific and technological community has worked for decades to make Taiwan the center of the AI revolution and an unsung hero and pillar of the world.” He emphasized his commitment to transforming Taiwan into an “AI Smart Island.”
Image credit: SK Hynix, Yonhap / photonews@koreabizwire.com
