Step Into the Octagon With EA SPORTS UFC in Stores Now | Be Korea-savvy

Step Into the Octagon With EA SPORTS UFC in Stores Now

USA Today Calls EA SPORTS UFC “A Stunning Next Generation Video Game” (image: BusinessWire)

USA Today Calls EA SPORTS UFC “A Stunning Next Generation Video Game” (image: BusinessWire)

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REDWOOD CITY, Calif., June 17, 2014 (Korea Bizwire)–Electronic Arts Inc. (EA) today announced that EA SPORTS™ UFC®  is now available at retail stores throughout North America and will be  in stores June 20 in Europe for Xbox One, the all-in-one games and  entertainment system from Microsoft and PlayStation® 4  computer entertainment system. Heralded by USA Today as a “must buy” and  credited for “setting the standard for next generation fighting games”  by Sports Illustrated, EA SPORTS UFC is built from the ground up  exclusively for the new consoles and captures the human athleticism,  physiology and emotion of the athlete like nothing before it. To make  sure the game stays connected to the sport, post-launch, players will  receive free roster updates, which includes the addition of new and  upcoming fighters.

EA SPORTS UFC re-writes history by making Bruce Lee, the “Father  of Mixed Martial Arts,” an unlockable fighter in the game. When fans  beat career mode on pro difficulty or higher, they will unlock the  legend and can test his legacy against the best of the best in the UFC  across four different weight classes.

“The UFC is the first new major sports league partnership for EA SPORTS  in over a decade and from day one, our team was committed to creating  the first next generation sports game,” Dean Richards, General Manager, EA  SPORTS UFC. “We aimed to capture almost every detail of the sport,  from the way the fighters look to how they move to how they fight in the  Octagon. I couldn’t be more proud of the final product and can’t wait  for our fans to get their hands on it.”

“It was a huge day for the UFC and for fight fans when we signed our  partnership with Electronic Arts two years ago,” Dana White, President,  UFC. “Now people all around the world will be able to experience our  sport through a whole new generation of videogames. EA SPORTS UFC  looks incredible and we are extremely excited for people to see and play  the game.”

Powered by EA SPORTS IGNITE technology, EA SPORTS UFC brings to  life the action, emotion and intensity inside the Octagon®.  The next-generation of True Player Motion not only showcases the  diverse, powerful and fluid of attacks of elite mixed martial artists  through Precision Movement, Dynamic Striking and Strategic Submission  Battles, but also brings the combatants to life with Full Body  Deformation and Real-Time Exertion. The simulation of Human Intelligence  takes leaps forward with the strategic and adaptive MMAi system and is  expressed through the most realistic characters ever created in a sports  game.


To download the updated EA SPORTS UFC fact sheet and assets,  please visit the EA press site at

EA SPORTS UFC is in development at EA Canada in Vancouver. The  game is rated T by the ESRB and PEGI 16; visit  and  for more information. Become a fan of EA SPORTS UFC on Facebook  at  and follow us on Twitter via

EA SPORTS is one of the leading sports entertainment brands in the  world, with top-selling videogame franchises, award-winning interactive  technology, fan programs and cross-platform digital experiences. EA  SPORTS creates connected experiences that ignite the emotion of sports  through industry-leading sports videogames, including Madden NFL  football, EA SPORTS FIFA, NHL® hockey, NBA LIVE basketball,  PGA TOUR® golf, SSX™ and SPORTS UFC®. For more information  about EA SPORTS, including news, video, blogs, forums and game apps,  please visit

About the Ultimate Fighting Championship®

Owned and operated by Zuffa, LLC, the Ultimate Fighting Championship®  (UFC®) is the premier mixed martial arts (MMA) organization  and largest pay-per-view event provider in the world. Headquartered in  Las Vegas with offices in London, Toronto, Beijing, Singapore and Sao  Paulo, the UFC produces more than 40 live events annually that have sold  out some of the biggest arenas and stadiums across the globe. UFC  programming is broadcast in over 145 countries to 800+ million TV  households worldwide in 28 different languages. The UFC has a multi-year  broadcast agreement with FOX in the U.S. which includes four live events  broadcast on the FOX network annually, The Ultimate Fighter®  reality television show and thousands of hours of programming on FOX  Sports 1 and FOX Sports 2. In 2014, UFC launched UFC  FIGHT PASS, a digital subscription service with exclusive live  events, thousands of fights on-demand and original content. UFC also  owns over 100 UFC GYM® locations, UFC.TV  (offering live event broadcasts and video on-demand around the world),  UFC FIT™ (an in-home fitness and nutrition program), UFC 360 (the  internationally distributed magazine), a videogame franchise with EA  SPORTS, best-selling DVDs and Blu-rays, UFC Fight Club®, UFC  Fan Expo®, Octagon™ branded apparel and Topps Trading  Cards. For more information, visit  and follow UFC at  and Twitter: @UFC.

About Electronic Arts

Electronic Arts (EA) is a global leader in digital interactive  entertainment. The Company delivers games, content and online services  for Internet-connected consoles, personal computers, mobile phones and  tablets. EA has more than 300 million registered players around the  world.

In fiscal year 2014, EA posted GAAP net revenue of $3.6 billion.  Headquartered in Redwood City, California, EA is recognized for a  portfolio of critically acclaimed, high-quality blockbuster brands such  as The Sims™, Madden NFL, EA SPORTS™ FIFA, Battlefield™, Dragon Age™ and  Plants vs. Zombies™. More information about EA is available at

EA SPORTS, SSX, The Sims, Dragon Age, Plants vs. Zombies and Battlefield  are trademarks of Electronic Arts Inc. and its subsidiaries. John  Madden, NFL, NBA, NHL, PGA TOUR, UFC and FIFA are the property of their  respective owners and used with permission.

Source: Electronic Arts (via BusinessWire)

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