Overall, female respondents were more willing to buy children’s goods, while male respondents spent more on them. (image: Lotte Mart)
SEOUL, Jan. 11 (Korea Bizwire) — A new study has revealed that more than 70 percent of South Korean adults over 20 years of age have ‘kidult’ tendencies.
Gmarket, a South Korean online shopping mall, conducted a survey of 710 customers, 73 percent of whom said they like products made for children.
Among the respondents, 75 percent said they had purchased children’s goods for themselves in the past.
In terms of specific items, 27 percent purchased candy, chocolate, and other sweets, and 26 percent bought Lego, RC cars and dolls.
Another 21 percent said they bought stickers, colored paper, and colored pencils, while 17 percent bought character goods designed after famous anime characters like Sailor Moon and Doraemon.
Overall, female respondents were more willing to buy children’s goods, while male respondents spent more on them.
Among female respondents, 82 percent said they liked children’s goods and had bought them in the past. In contrast, only 69 percent of male participants said they had purchased children’s goods before.
When it came to spending, 43 percent said they normally spent 20,000 won to 50,000 won (US$17-US$45) on children’s goods, while 19 percent spent over 100,000 won (US$89).
Another 16 percent spent between 60,000 won and 100,000 won and 16 percent said they spent less than 10,000 won.
Among male respondents, 53 percent said they would spend over 50,000 won once they decided to make a purchase, while only 29 percent of female respondents responded likewise.
Ashley Song (ashley@koreabizwire.com)
