action figure Archives | Be Korea-savvy
Robot Taekwon V Action Figures a Big Success

Robot Taekwon V Action Figures a Big Success

SEOUL, Jul. 26 (Korea Bizwire) — Sales of Robot Taekwon V action figures surpassed expectations only hours after a major retail chain in the country began taking pre-orders for the collectibles of South Korea’s beloved character. According to Lotte Mart, which runs Toys“R”Us where the action figures of the popular robot character are being sold, over [...]

30-Something “Kidults” Lead Online Auction Market

30-Something “Kidults” Lead Online Auction Market

SEOUL, Feb. 27 (Korea Bizwire) – While auctions have become more accessible to the general public with their growing popularity online, men in their 30s have emerged as big spenders driving the growth of Korea’s online auction market.  According to the latest data from Seoul Auction Blue, a local online auction firm, 30-something men currently [...]

Seoul Expo Fascinates “Kidults”

Seoul Expo Fascinates “Kidults”

SEOUL, Jan. 20 (Korea Bizwire) – Action figures, radio-controlled cars, drones, board games, paper toys, videogames… you name it. The Kidult & Hobby Expo 2017 kicked off at Seoul’s COEX Thursday for a four-day run, featuring activities and playthings for children and adults, or “kidults.”  Apart from the exhibition, the expo is also offering consulting [...]

Adults Dominate the Korean Toy Market

Adults Dominate the Korean Toy Market

DAEJEON, Aug. 23 (Korea Bizwire) – Watching a grown man or woman playing with toys still isn’t a common sight, but if recent trends continue, it might soon well be.  The so-called ‘kidult’ (kid + adult) market is rapidly expanding in Korea. With a current value of 700 billion won ($610 million), the market is [...]