SEOUL, Dec. 28 (Korea Bizwire) — South Korea’s advertising market grew 8.6 percent in 2021 from a year earlier, led by strong demand in digital advertisements, a government report showed Wednesday. Advertising expenses amounted to 18.9 trillion won (US$14.9 billion) last year, according to the report from the Ministry of Culture, Sports and Tourism. The [...]
SEOUL, Feb. 10 (Korea Bizwire) — South Korea’s advertising market grew at the fastest-ever pace in 2021 on a surge in digital advertisements amid the coronavirus pandemic, a report showed Thursday. Advertising expenses in Asia’s fourth-largest economy amounted to 13.99 trillion won (US$11.7 billion) last year, up 20.4 percent from a year earlier, according to [...]
SEOUL, Feb. 9 (Korea Bizwire) — South Korea’s overall advertising expenditure inched down in 2020 due to the coronavirus pandemic, but the digital ad market expanded at a double-digit rate, a report showed Tuesday. Advertising expenses in Asia’s fourth-largest economy amounted to 11.99 trillion won (US$10.7 billion) last year, down 0.8 percent from a year [...]
SEOUL, Korea, April 21, 2014 (Korea Bizwire) – Ever since a top conglomerate in Korea decided to let advertising agencies outside their league of affiliates bid for their projects, it has been pitching and tossing in the ad world. The agencies affiliated with the big fishes have submerged while independent ad firms and foreign agencies [...]