SEOUL, Aug. 18 (Korea Bizwire) – A team of researchers at the Korea Polar Research Institute published a report in the online journal “Scientific Reports” on August 17 detailing the gentoo penguin’s communication patterns. A group of Korean researchers conducted their study at King Sejong Station on Antarctica’s King George Island. By capturing and attaching [...]
SEOUL, June 7 (Korea Bizwire) – Hyundai’s latest ad – inspired by Sir Ernest Henry Shackleton’s expeditions to the Antarctic – has attracted more than 100 million views on YouTube, becoming the world’s first car campaign video to achieve the milestone, announced Hyundai’s ad affiliate Innocean Worldwide on Tuesday. The British polar explorer, among many [...]
SEOUL, April 20 (Korea Bizwire) – Hyundai Motor Co., South Korea’s top carmaker, on Thursday kicked off its latest global brand awareness campaign which contains an Antarctic crossing by its Santa Fe sport utility vehicle (SUV). In the ‘Shackleton’s Return’ brand campaign, Patrick Bergel, the great grandson of Irish-born British explorer Sir Ernest Shackleton, made [...]
SEJONG, Nov. 24 (Korea Bizwire) – South Korea will renovate the King Sejong Station in Antarctica to upgrade its aged facilities and expand its space by early 2018, the Korea Polar Research Institute (KPRI) said Thursday. The nation’s inaugural Antarctic station undergoes renovation for the first time in 28 years after opening on King George [...]