SEOUL, April 20 (Korea Bizwire) — Fashion brands are seeing sales growth despite the outbreak of the coronavirus last year thanks to so-called ‘athleisure’ clothing, a term that combines the word ‘athletic’ and ‘leisure’. The Financial Supervisory Service reported that Brand X Corp.’s sales last year were 139.7 billion won (US$125.6 million), twice as high [...]
SEOUL, May 12 (Korea Bizwire) – A new fashion trend called athleisure is popular among Koreans these days, and the scope of its acceptance is rapidly expanding into children’s clothing as well. Hansae Dreams, a children’s clothing company, has expanded PlayKids Pro, a children’s sportswear multi-shop that first opened in July 2015, to 31 branches. The [...]
SEOUL, Feb.10 (Korea Bizwire) – With the increased popularity of ‘athleisure’ clothing, sales of training wear are increasing at online shopping sites. ‘Athleisure’ is a portmanteau derived from the words ‘athletic’ and ‘leisure’, and refers to clothing that is suitable for everyday life as well as leisure activities. According to the online shopping site Auction [...]