SEOUL, Dec. 12 (Korea Bizwire) – Caffeine limits for health drinks are expected to be removed 53 years after they were first instituted. The Ministry of Food and Drug Safety revealed on December 11 that the rule restricting the amount of caffeine to 30mg per health drink will be revised, and that the modified stipulation [...]
SEOUL, Jan. 22 (Korea Bizwire) – Donga ST, the marketer of Korea’s legendary Bacchus drink, plans to raise global sales through various marketing activities overseas. Last year, it exported approximately 37 billion won (US$34 million) worth of Bacchus worldwide, a 21% rise over 2013, thanks to growth in the existing markets of Cambodia, Mongolia, the [...]
SEOUL, Korea, Oct 31 (Korea Bizwire) – Bacchus, the non-carbonated energy drink brand famous for showing commercials featuring ordinary people and their lives, has recently launched a new series “Being [Someone] in Korea.” The first of the series is about “Being an Ajumma in Korea.” Ajumma is a mildly derogatory term for married women. Early in [...]