BAT Korea Archives | Be Korea-savvy
KT&G Challenges Philip Morris, BAT with HNB Tobacco Product “Lil”

KT&G Challenges Philip Morris, BAT with HNB Tobacco Product “Lil”

SEOUL, Nov. 7 (Korea Bizwire) – South Korean tobacco firm KT&G has thrown its hat into the HNB (heat-not-burn) tobacco product market with the release of “Lil”, unsettling market incumbents Philip Morris Korea and BAT Korea. A HNB tobacco product consists of an electronic device that, as its name suggests, heats tobacco sticks instead of [...]

BAT Rolls out Dunhill Compact for Price-Sensitive Consumers

BAT Rolls out Dunhill Compact for Price-Sensitive Consumers

SEOUL, Feb. 8 (Korea Bizwire) — Bolstered by its rising market share, British American Tobacco (BAT) Korea, is showcasing another marketing tactic: a compact cigarette pack at an ‘affordable’ price. BAT Korea announced on February 6 that it would launch a limited edition called Dunhill Pocket Pack, a 14-cigarette pack for 3,000 won (US$ 2.75). Although [...]

NHIC Confident of Winning Tobacco Litigation

NHIC Confident of Winning Tobacco Litigation

SEOUL, Sep. 15 (Korea Bizwire) – The first trial in a 53.7-billion-won lawsuit raised by the National Health Insurance Corporation against major tobacco companies was held in the afternoon of September 12 at the Seoul Central District Court. The defendants in the court were KT&G, Philip Morris Korea and BAT Korea. Chung Mi-hwa, the lead attorney [...]