BESPOKE Archives | Be Korea-savvy
Samsung Releases New Luxury Refrigerator

Samsung Releases New Luxury Refrigerator

SEOUL, July 2 (Korea Bizwire) — Samsung Electronics Co. on Thursday released a new luxury refrigerator highlighting customization features that offers up to 150 combinations in designs and options. Samsung unveiled its New Chef Collection refrigerator under the company’s Project Prism, which aims to reflect consumers’ lifestyles and allows them to personalize the materials, colors, [...]

Samsung Looks to Expand Clout in Europe’s Built-in Home Appliance Market

Samsung Looks to Expand Clout in Europe’s Built-in Home Appliance Market

BERLIN, Sept. 6 (Korea Bizwire) — Samsung Electronics Co. will bolster efforts to expand its presence in Europe’s built-in home appliance market with the launch of its customizable refrigerator lineup BESPOKE, its chief executive said. Since its debut in South Korea in June, BESPOKE made a splash in the domestic market with various options for [...]