BESPOKE Archives | Be Korea-savvy
Samsung’s 2024 Bespoke Refrigerators Merge AI with Energy Efficiency and Smart Storage

Samsung’s 2024 Bespoke Refrigerators Merge AI with Energy Efficiency and Smart Storage

SEOUL, Mar. 15 (Korea Bizwire) – Samsung Electronics announced the launch of its new Bespoke refrigerator models on March 14, featuring improved energy-saving capabilities powered by artificial intelligence (AI).  The 2024 Bespoke refrigerator series incorporates a next-generation digital compressor and an AI Energy Mode across all models, designed to reduce power consumption. The next-generation digital compressor [...]

Samsung Unveils New Bespoke Products, Premium Infinite Line

Samsung Unveils New Bespoke Products, Premium Infinite Line

SEOUL, Feb. 17 (Korea Bizwire) — Samsung Electronics Co. on Thursday released new Bespoke home appliances and the premium lineup of Infinite as part of efforts to expand its competitiveness in the high-end home appliances market. The tech giant said its new home devices, 24 in total, come with enhanced artificial intelligence features that boost [...]

Samsung Announces Global Launch of Expanded BESPOKE Home Appliance Lineup

Samsung Announces Global Launch of Expanded BESPOKE Home Appliance Lineup

SEOUL, May 11 (Korea Bizwire) — Samsung Electronics Co. on Tuesday introduced its expanded lineup of customizable home appliances to global audiences as the South Korean tech giant aims to boost sales amid the pandemic-driven stay-at-home trend. The company said its BESPOKE Home solutions will be available in more countries this year with more products. [...]

Samsung Expands Customizable Home Appliance Lineup

Samsung Expands Customizable Home Appliance Lineup

SEOUL, March 9 (Korea Bizwire) — Samsung Electronics Co. on Tuesday said it will expand its lineup of customizable home appliances that allow consumers to better reflect their lifestyles as the South Korean tech giant aims to boost sales amid the pandemic-driven stay-at-home trend. Samsung said its concept of BESPOKE will be applied to all [...]

Samsung’s Customizable Home Appliance Shipments Top 1 Million Units

Samsung’s Customizable Home Appliance Shipments Top 1 Million Units

SEOUL, Jan. 6 (Korea Bizwire) — Samsung Electronics Co. said Wednesday global shipments of its customizable home appliance products have surpassed 1 million units as the South Korean tech giant expects more sales from overseas this year. Samsung’s Bespoke home appliances reached the milestone 20 months after the company began to manufacture such products. In [...]

Samsung Releases New Luxury Refrigerator

Samsung Releases New Luxury Refrigerator

SEOUL, July 2 (Korea Bizwire) — Samsung Electronics Co. on Thursday released a new luxury refrigerator highlighting customization features that offers up to 150 combinations in designs and options. Samsung unveiled its New Chef Collection refrigerator under the company’s Project Prism, which aims to reflect consumers’ lifestyles and allows them to personalize the materials, colors, [...]

Samsung Looks to Expand Clout in Europe’s Built-in Home Appliance Market

Samsung Looks to Expand Clout in Europe’s Built-in Home Appliance Market

BERLIN, Sept. 6 (Korea Bizwire) — Samsung Electronics Co. will bolster efforts to expand its presence in Europe’s built-in home appliance market with the launch of its customizable refrigerator lineup BESPOKE, its chief executive said. Since its debut in South Korea in June, BESPOKE made a splash in the domestic market with various options for [...]