SEOUL, Jun. 20 (Korea Bizwire) – BMW Group Korea announced on June 20 that it will transform the BMW Driving Center located on Yeongjong Island in Incheon into a platform to convey the brand and product values. At an event commemorating the center’s 10th anniversary, BMW Korea unveiled its future vision based on the ‘Joy Next’ [...]
SEOUL, Sept. 18 (Korea Bizwire) – Ever since it opened on Yeongjong Island (home to Incheon International Airport) in August, 2014, the BMW Driving Center has played host to more than 500,000 curious visitors, 70,000 among whom took a stab at the numerous driving activities on offer. The headlining feature of the center is a [...]
SEOUL, May 27 (Korea Bizwire) — BMW Korea announced that its BMW Driving Center on Yeongjong Island had welcomed 100,000 visitors as of May 24, nine months after its opening in August of last year. The driving center offers various fun family experiences while driving BMW vehicles. In particular, its 2.6-kilometer track enables drivers to [...]
SEOUL, Nov. 20 (Korea Bizwire) – BMW Korea gave Korea drivers a first look at the sports activity coupe New X6 at its BMW driving center in Incheon. A total of three types are planned to be released, all of which are the second-generation New X6 models, the xDrive30d and the xDrive40d, as well as [...]
INCHEON, Oct. 14 (Korea Bizwire) –BMW AG, a world leading automotive brand, will establish its fifth global R&D center in Incheon, South Korea, as it reinforce its investment in the Asia-Pacific region, a lucrative market where the German brand witnesses growing sales. The BMW Group, which already announced its plan to build the ultimate test drive [...]
SEOUL, Aug. 29 (Korea Bizwire) – Samsung Electronics announced on August 27 that it installed its Smart Signage TVs in the BMW Driving Center, the first such center in Asia, in Yeongjong Island where Incheon International Airport is located. The Smart Signage TV, an LED-lit TV with an embedded HDTV tuner, media player and Wi-Fi, enables [...]