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Automakers Scramble to Recruit Superstars as Brand Ambassadors

Automakers Scramble to Recruit Superstars as Brand Ambassadors

SEOUL, Sept. 7 (Korea Bizwire) — Automakers are gaining attention after appointing popular celebrities as brand ambassadors, despite the lack of in-person interaction with consumers following the coronavirus outbreak. Hyundai Motor Co. has appointed K-pop sensation BTS as brand ambassadors for IONIQ, Hyundai’s EV brand. The company recently unveiled a song and music video titled [...]