Korean Companies Scramble to Take Advantage of BTS’ In-person Concerts in LA
SEOUL, Nov. 29 (Korea Bizwire) — Korean companies are turning to ‘BTS marketing’ for the world-famous boy band’s concerts in Los Angeles. Samsung Electronics Co. and AmorePacific Corp. have set up company booths along the side of SoFi Stadium in the U.S. city where the concerts will take place and have held various promotions and [...]