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Growing Usage of Adultescent Toys for ‘Fun’ Marketing Strategy

Growing Usage of Adultescent Toys for ‘Fun’ Marketing Strategy

SEOUL, July 19 (Korea Bizwire) – Kidult or adultescent – newly coined portmanteaus that refer to adults who are interested in culture generally targeted to younger youths – have become popular marketing strategies for many retail industries. Food manufacturing companies are seeing the most benefit from targeting those with young minds. Italian confectionery company Ferrero’s Kinder [...]

Convenience Store to Replace Worn-out Batteries with Charged Ones

Convenience Store to Replace Worn-out Batteries with Charged Ones

SEOUL, April 15 (Korea Bizwire) – A convenience store chain in Korea plans to offer affordable smartphone battery replacements instead of time-consuming charging services. BGF Retail, the company behind the CU convenience store chain, announced on April 14 that it would begin the battery replacement service in May. The service offers fully charged smartphone batteries [...]