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Department Stores Step into Food Delivery Service in Bid for Diversification

Department Stores Step into Food Delivery Service in Bid for Diversification

SEOUL, May 19 (Korea Bizwire) — South Korea’s major department stores, which have placed top priority on attracting customers to their stores, are now stepping into near-distance delivery services for food and beverage being sold at food courts and in-store restaurants. They are expanding the scope of ‘dawn delivery’ and ‘free return’ services in collaboration [...]

Pop-up Stores Evolve to Attract MZ Generation

Pop-up Stores Evolve to Attract MZ Generation

SEOUL, May 17 (Korea Bizwire) — Pop-up boutiques at department stores are turning into platforms for exhibitions and simulations to attract members of the MZ generation who are more accustomed to online shopping than offline. The MZ Generation encompasses millennials and Generation Z, referring to those born between 1980 and 2010. Since May 7, Lotte [...]

Department Store Cultural Centers Adjust Course Offerings in Reponse to Pandemic

Department Store Cultural Centers Adjust Course Offerings in Reponse to Pandemic

SEOUL, April 28 (Korea Bizwire) — As the coronavirus pandemic continues to rage on, various education courses offered at department store chain’s cultural centers are changing. Shinsegae Department Store’s cultural center, Shinsegae Academy, plans to increase the number of one-on-one classes and other miniature courses by 20 percent this June. In response to the pandemic, [...]

Department Stores Move Heaven and Earth to Source Good Products

Department Stores Move Heaven and Earth to Source Good Products

SEOUL, April 28 (Korea Bizwire) — Buyers from major department stores are moving heaven and earth to procure better products, as many of small and medium-sized enterprises which were once standing cap in hand to ask department stores to sell their products are now shifting focus towards e-commerce platforms. A Hyundai Department Store buyer recently [...]

Department Stores Scramble to Open Galleries

Department Stores Scramble to Open Galleries

SEOUL, March 22 (Korea Bizwire) — Department store chains are becoming a more likely place to find famous artworks and masterpieces than galleries as they scramble to compete with online shopping malls by offering exclusive offline programs that cannot be provided online. ALT. 1, a 1160-square-meter exhibition hall, was set up last month on the [...]

Department Store Cosmetics Sales Rebound After Restrictions on Sample Use Lifted

Department Store Cosmetics Sales Rebound After Restrictions on Sample Use Lifted

SEOUL, March 3 (Korea Bizwire) — South Korea’s department stores have seen a spike in sales of cosmetics after the government lifted restrictions on the use of samples. To comply with the government’s infection-control measures, department stores stopped the use of samples within outlets from December 24 last year. Such restrictions, however, were lifted on [...]

Department Stores See Jump in Perfume Sales Despite Shrinking Cosmetics Market

Department Stores See Jump in Perfume Sales Despite Shrinking Cosmetics Market

SEOUL, Feb. 9 (Korea Bizwire) — Perfume sales in South Korea have gone up despite the suspension of perfume testing at department stores. Last December, South Korean retailers suspended all practices of testing cosmetic samples at offline vendors in accordance with government regulations, which has led to a plunge in cosmetics sales at department stores. [...]

Department Stores Tap into Customer ‘Sensibility’ for Sales Promotion

Department Stores Tap into Customer ‘Sensibility’ for Sales Promotion

SEOUL, Feb. 4 (Korea Bizwire) — Department stores are going beyond showcasing and discount promotions to tap into the ‘sensibility’ of customers to promote items online. Shinsegae Department Store added a ‘lifestyle content’ section on its mobile app last October, which introduces movies, books, and merchandise that best represent the current month or season. On [...]