Department Stores Scramble to Open English Kids Cafes | Be Korea-savvy

Department Stores Scramble to Open English Kids Cafes


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SEOUL, April 29 (Korea Bizwire)Department stores are scrambling to set up English kids cafes to attract young parents with large purchasing power.

A kids’ cafe is a large-scale indoor playground that comes with a cafe lounge for adults, a popular private facility among younger parents.

Lotte Department Store Gimpo Airport will open a 892-square-meter English kids’ cafe this Friday, staffed by native English speakers.

Hyundai Department Store Chungcheong opened a similar cafe last week, where native English speakers read picture books and teach art classes.

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Shinsegae Department Store Daegu also opened a kids cafe last month, and the company plans to open another one in its Uijeongbu store.

“Parents used to be satisfied just by being able to send their children to a kids cafe while they shop. Now, they want more — they want their children to learn at the cafe,” an industry official said. “There is exceptionally high demand for English programs.”

Image Credit: Lotte Department Store / Shinsegae Department Store / photonews@koreabizwire.com

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