Department Stores Scramble to Open English Kids Cafes | Be Korea-savvy

Department Stores Scramble to Open English Kids Cafes


SEOUL, April 29 (Korea Bizwire)Department stores are scrambling to set up English kids cafes to attract young parents with large purchasing power.

A kids’ cafe is a large-scale indoor playground that comes with a cafe lounge for adults, a popular private facility among younger parents.

Lotte Department Store Gimpo Airport will open a 892-square-meter English kids’ cafe this Friday, staffed by native English speakers.

Hyundai Department Store Chungcheong opened a similar cafe last week, where native English speakers read picture books and teach art classes.


Shinsegae Department Store Daegu also opened a kids cafe last month, and the company plans to open another one in its Uijeongbu store.

“Parents used to be satisfied just by being able to send their children to a kids cafe while they shop. Now, they want more — they want their children to learn at the cafe,” an industry official said. “There is exceptionally high demand for English programs.”

Image Credit: Lotte Department Store / Shinsegae Department Store /

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