fashion brands Archives | Be Korea-savvy

Fashion, Art Worlds Increasingly Interwoven

SEOUL, Apr. 22 (Korea Bizwire) — The scope of collaboration between fashion and art is expanding day by day. Fashion companies release products featuring works of artists such as painters and photographers. Furthermore, cultural marketing campaigns that utilize works and designs of famous artists are emerging. Such an approach can be seen as a strategy [...]

Foreign Brands Employ Korean Alphabet amid Growing K-pop Popularity

SEOUL, Mar. 9 (Korea Bizwire) — Major foreign fashion brands are employing the Korean alphabet “hangeul” to make bags, t-shirts, scarves and uniforms amid “hallyu,” the growing global popularity of Korean pop culture. Belgian designer Raf Simons has used fabric bearing the words “Gotgam,” meaning dried persimmon, and “Beopseongpo Gulbi,” or dried yellow corvina fish, [...]