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Carmakers Turn to Gaming to Reach Younger Consumers

Carmakers Turn to Gaming to Reach Younger Consumers

SEOUL, Dec. 1 (Korea Bizwire) — Global automakers, led by Hyundai Motor, are deepening their push into gaming as they look to strengthen engagement with younger consumers and broaden their digital reach. Hyundai said on Sunday that its collaboration with the mobile racing game “Asphalt 9: Legends” won the Gold Award in the “Digital Experience: Automotive” [...]

Scholars Challenge Medicalization of Gaming, Calling Addiction Label an ‘Instrument of Oppression’

Scholars Challenge Medicalization of Gaming, Calling Addiction Label an ‘Instrument of Oppression’

SEOUL, Sept. 4 (Korea Bizwire) — A group of South Korean media scholars has called for the abandonment of the medical classification of gaming disorder, arguing that framing play as a disease reflects a long history of cultural repression cloaked in health concerns. In a report commissioned by the Korea Creative Content Agency and the [...]

Study Finds Parental Understanding and Consistent Rules Lower Risk of Gaming Overindulgence in Minors

Study Finds Parental Understanding and Consistent Rules Lower Risk of Gaming Overindulgence in Minors

SEOUL, Feb. 29 (Korea Bizwire) – A recent report by the Korea Creative Content Agency has revealed that minors are less likely to overindulge in gaming when their parents have a higher understanding of games and set clear usage guidelines. The findings, detailed in the “2023 Comprehensive Survey on Children and Adolescents’ Gaming Behavior,” were based [...]

Yoon Vows to Improve Services in Digital Gov’t, Online Gaming, Telemedicine Sectors

Yoon Vows to Improve Services in Digital Gov’t, Online Gaming, Telemedicine Sectors

SEOUL, Jan. 30 (Korea Bizwire) — President Yoon Suk Yeol vowed Tuesday to improve services in the digital government, online gaming and telemedicine sectors, saying digital technologies should be a tool to promote people’s freedom and welfare. Yoon made the remark during a government-public debate on people’s livelihood issues, the seventh in a series, which [...]

Azerion and Huawei Forge Strategic Partnership to Transform Gaming and Advertising Landscape

Azerion and Huawei Forge Strategic Partnership to Transform Gaming and Advertising Landscape

Amsterdam, 1st November 2023 (Korea Bizwire) – Azerion, a leading provider of digital advertising solutions, is excited to announce a strategic partnership with Huawei, the leading global tech company. This partnership marks the beginning of an ambitious collaboration between the two companies in various business sectors, including advertising, ad tech, and gaming. As the initial focus [...]

Rising Fear of Stabbing Rampages Spurs Gaming-violence Debate in S. Korea

Rising Fear of Stabbing Rampages Spurs Gaming-violence Debate in S. Korea

SEOUL, Aug. 18 (Korea Bizwire) — As fear of recent stabbing rampages spreads throughout South Korea, the debate surrounding gaming and its potential impact on violence resurfaces. Just last week, the prosecution apprehended Cho Seon, a 33-year-old individual responsible for the deadly stabbing rampage near Sillim Station in southern Seoul that occurred last month. The [...]

Gaming Industry Embraces Merchandise Marketing

Gaming Industry Embraces Merchandise Marketing

SEOUL, April 17 (Korea Bizwire) — Intellectual property (IP)-related goods that fans can purchase and own are becoming an increasingly important marketing strategy in the South Korean gaming industry. Gaming giant Nexon Co. conducted a strategic investment in local merchandise manufacturer Marppel Corp. to open an official merchandise shopping mall this year. Nexon will utilize [...]

Study Disproves Stereotype that Gaming Isolates People

Study Disproves Stereotype that Gaming Isolates People

SEOUL, March 19 (Korea Bizwire) — The ‘well-being’ index and satisfaction levels for ‘social support’ of the older generation are higher among those who play digital games. Doh Young-yim, an invited professor at the Korea Advanced Institute of Science and Technology, conducted a survey of 190 people between the ages of 50 and 60, which [...]