Carmakers Turn to Gaming to Reach Younger Consumers
SEOUL, Dec. 1 (Korea Bizwire) — Global automakers, led by Hyundai Motor, are deepening their push into gaming as they look to strengthen engagement with younger consumers and broaden their digital reach. Hyundai said on Sunday that its collaboration with the mobile racing game “Asphalt 9: Legends” won the Gold Award in the “Digital Experience: Automotive” [...]










