highball Archives | Be Korea-savvy

Highball Craze Drives Surge in South Korean Liquor Tax Revenue

SEJONG, Sept. 18 (Korea Bizwire) – The growing popularity of highballs in South Korea’s alcoholic beverage market has led to an increase in liquor tax revenue, reflecting changing consumer tastes in the country’s drinking culture. According to data obtained from the National Tax Service by Park Sung-hoon, a lawmaker from the People Power Party, overall liquor [...]

Convenience Store Chains Release String of Highballs amid Increasing Popularity of Mixology

SEOUL, April 13 (Korea Bizwire) — As mixology, a term for mixing various types of alcoholic drinks, is gaining popularity, convenience store chain operators are diversifying their alcohol ranges by releasing highballs, a type of cocktail normally made with Scotch whisky and carbonated water. CU released a lemon highball in collaboration with local artist Chungshin. [...]