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Hitejinro’s Soju Exports Hit Record High of US$120 mln in 2022

Hitejinro’s Soju Exports Hit Record High of US$120 mln in 2022

SEOUL, March 27 (Korea Bizwire) — Hitejinro Co., South Korea’s leading beverage company, said Monday its annual exports of soju hit a new record high last year, thanks to the Korean distilled liquor’s surging global popularity. Hitejinro said it posted US$120 million in soju exports last year, up 16.4 percent from a year earlier. It [...]

Hitejinro Targets Double-digit Growth in 2022 Soju Exports

Hitejinro Targets Double-digit Growth in 2022 Soju Exports

SEOUL, May 24 (Korea Bizwire) — Hitejinro Co., South Korea’s leading beverage company, is targeting to achieve double-digit growth in exports of Korean distilled rice liquor soju this year on higher brand awareness and customized marketing, a company executive has said. Hitejinro earns 10 percent of its total sales from exports of soju, Korean rice [...]

Korea’s Soju Making a Push in Southeast Asian Markets

Korea’s Soju Making a Push in Southeast Asian Markets

SEOUL, Oct. 13 (Korea Bizwire) – Hitejinro is making inroads in the Southeast Asian market, starting with Thailand, by localizing Korea’s most popular drink, ‘soju’ (distilled rice liquor). Recently, Hitejinro’s ‘Chamisul’, ‘Chamisul Classic’, ‘Jinro 24′ and ‘Jamong-e-isul’ (Grapefruit Soju) have been launched in Thailand. Unlike Koreans, who usually drink Soju straight with a small shot [...]