SEOUL, Jun. 18 (Korea Bizwire) — Hitejinro Co., South Korea’s leading beverage company, said Tuesday it aims to achieve 500 billion won (US$360 million) in overseas soju sales in 2030 based on overseas production and export diversification. The target figure is sharply up from Hitejinro’s annual overseas soju sales of 180 billion won for the [...]
SEOUL, Dec. 18 (Korea Bizwire) — Hitejinro Co., South Korea’s leading beverage company, said Monday it will cut the factory price of its soju products by 10.6 percent in January, helped by the government’s tax benefits. Hitejinro will deliver its soju products, Chamisul and Jinro, at 1,115 won (US$0.9) per bottle to its wholesale clients [...]
SEOUL, Nov. 9 (Korea Bizwire) — Hitejinro Co., South Korea’s leading beverage company, has raised its soju and beer product prices by about 7 percent to reflect higher raw material and manufacturing costs. Hitejinro raised Chamisul soju prices by 6.95 percent and Hite, Terra and Kelly beer prices by 6.8 percent Thursday due to sharply [...]
SEOUL, March 27 (Korea Bizwire) — Hitejinro Co., South Korea’s leading beverage company, said Monday its annual exports of soju hit a new record high last year, thanks to the Korean distilled liquor’s surging global popularity. Hitejinro said it posted US$120 million in soju exports last year, up 16.4 percent from a year earlier. It [...]
SEOUL, May 24 (Korea Bizwire) — Hitejinro Co., South Korea’s leading beverage company, is targeting to achieve double-digit growth in exports of Korean distilled rice liquor soju this year on higher brand awareness and customized marketing, a company executive has said. Hitejinro earns 10 percent of its total sales from exports of soju, Korean rice [...]
SEOUL, Sept. 6 (Korea Bizwire) – Korea’s leading distiller, HiteJinro, has chosen a new marketing strategy for a fresh wave of TV commercials, with the new ads featuring some of the hottest K-pop stars drinking soju, seemingly tipsy, while casually singing their talents away – behavior that is perhaps appropriate given that the ads are [...]
SEOUL, Oct. 13 (Korea Bizwire) – Hitejinro is making inroads in the Southeast Asian market, starting with Thailand, by localizing Korea’s most popular drink, ‘soju’ (distilled rice liquor). Recently, Hitejinro’s ‘Chamisul’, ‘Chamisul Classic’, ‘Jinro 24′ and ‘Jamong-e-isul’ (Grapefruit Soju) have been launched in Thailand. Unlike Koreans, who usually drink Soju straight with a small shot [...]