SEOUL, July 5 (Korea Bizwire) — As domestic TV home shopping channels continue to struggle with a declining number of viewers, efforts are underway to retain viewers for as long as possible. In April, GS Shop introduced a special 20-minute program called “Late Night Hot Deal” during its Saturday prime time show, featuring a range [...]
SEOUL, Dec. 14 (Korea Bizwire) — Fashion products have become the most sold items on television shopping channels this year. As the pandemic era drags on, consumers who once looked for homewear last year are now turning their eyes to outdoor clothes and other outdoor goods. Sorted by the number of orders made on each [...]
SEOUL, Nov. 19 (Korea Bizwire) — With winter around the corner, sales of high-priced winter attire on home shopping channels are soaring. According to industry sources, home shopping fashion broadcasts for this year’s fall and winter season are gaining popularity due to the appearance of products priced at more than 1 million won (US$858). A [...]