Home Shopping Channels Sell More Outdoor and Leisure Clothes This Year | Be Korea-savvy

Home Shopping Channels Sell More Outdoor and Leisure Clothes This Year


These photos, provided by Hyundai Home Shopping Network Corp., show the popular items in its home shopping channel.

These photos, provided by Hyundai Home Shopping Network Corp., show the popular items in its home shopping channel.

SEOUL, Dec. 14 (Korea Bizwire)Fashion products have become the most sold items on television shopping channels this year.

As the pandemic era drags on, consumers who once looked for homewear last year are now turning their eyes to outdoor clothes and other outdoor goods.

Sorted by the number of orders made on each television shopping channel, the list of top 10 bestsellers consisted primarily of fashion brands.

At CJ ONSTYLE, for one, fashion brands took the top nine spots on the sales rankings, receiving more than 8 million orders in total, up by 11 percent from last year.

The golf clothing brand Jean-Michel Basquiat ranked seventh among the top 10 bestsellers, making it into the top 10 for the second consecutive years.

On Lotte Home Shopping, outdoor leisure fashion brands were listed among the top 10 bestsellers for the first time, including Jeep (sixth), Calvin Klein Performance (seventh), and Montbell (10th).

Laurel, a fashion brand that topped the charts for three consecutive years, went from selling more innerwear last year to more coats this year.

H. M. Kang (hmkang@koreabizwire.com)

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