SEOUL, Apr. 10 (Korea Bizwire) – The Hyundai Motor Company announced on April 9 a significant expansion of its trade-in program, offering substantial cash discounts to consumers who trade in their existing vehicles for certified used cars and purchase new Hyundai or Genesis models. The trade-in program allows customers to return their current vehicle to the [...]
SEJONG, Apr. 1 (Korea Bizwire) – Beginning on April 1, all electric vehicles sold in South Korea will be required to display color-coded labels indicating their energy efficiency rating on a scale of 1 to 5, with 1 being the most efficient. The new five-tier rating system, introduced by the Ministry of Trade, Industry and Energy, [...]
SEOUL, Apr. 1 (Korea Bizwire) – Ahead of the 2024 season opener for South Korea’s largest single-make racing event, the Hyundai N Festival, Hyundai Motor Company unveiled its high-performance Ioniq 5 N eN1 Cup Car during an official practice round held on March 30 at the Inje Speedium racetrack in Inje County, Gangwon Province. The Ioniq [...]
SEOUL, Apr. 1 (Korea Bizwire) – Hyundai Motor Company has released a promotional campaign video on its global YouTube channel showcasing the Ioniq 5 robotaxi’s journey to obtain a U.S. driver’s license, a milestone announced on March 31. The video, titled “Ioniq 5 robotaxi – Hyundai gets its driver’s license,” chronicles the autonomous vehicle’s venture through [...]
SEOUL, Mar. 28 (Korea Bizwire) – Hyundai Motor Company is fortifying its foothold in the North American market by introducing the redesigned Tucson, its compact sport utility vehicle (SUV). At the press preview of the 2024 New York International Auto Show held on March 27 at the Javits Convention Center, Hyundai unveiled the “All-New Tucson” [...]
SEOUL, Mar. 28 (Korea Bizwire) – In a bold move to bolster its future global competitiveness, Hyundai Motor Group has announced a large-scale domestic hiring and investment initiative. Over the next three years, the automotive giant plans to recruit 80,000 new employees in South Korea and invest a staggering 68 trillion won. Hyundai’s production workers, known [...]
SEOUL, Mar. 19 (Korea Bizwire) — Hyundai Motor Co., South Korea’s leading automaker, said Tuesday it has been named an official sponsor of the U.S. Major League Baseball (MLB) World Tour Seoul Series set to open in South Korea this week. The tour features regular MLB season games played in various countries, with this year’s [...]
SEOUL, Mar. 19 (Korea Bizwire) – Hyundai Motor and Kia have formed a partnership with government agencies, academic institutions, and industry associations to develop advanced firefighting technologies aimed at improving the safety of electric vehicles in the event of fires. On March 18, the automakers signed a joint agreement with the National Fire Agency Research Institute, [...]
SEOUL, Mar. 18 (Korea Bizwire) – On a recent morning at Hyundai Department Store’s headquarters, a junior employee took the stage to provide a most unconventional corporate training: instructing the company’s highest executives on how to market to young consumers. The speaker, a manager from the cultural content team, regaled the audience of C-suite leaders and [...]
SEOUL, Mar. 15 (Korea Bizwire) – Hyundai Motor Company revealed the design of its inaugural electric commercial vehicle platform, named ‘ST1′, on March 14. This versatile business platform, based on a chassis cab (the vehicle’s frame and passenger compartment), is designed to be adaptable for various uses. The name ‘ST1′ stands for ‘Service Type 1′, indicating [...]