independent film Archives | Be Korea-savvy
Latest Marketing Trends Focus on Experience, Culture

Latest Marketing Trends Focus on Experience, Culture

SEOUL, June 21 (Korea Bizwire) – Seasonal sales and promotional events at retail stores are becoming too mundane, so companies are shifting their focus to try to connect with consumers and provide an engaging shopping experience. Unique and unconventional marketing methods that encourage consumer participation and trigger emotions are becoming popular in Korea. Fila Originale, [...]

Naver’s Online Independent Film Theater Attracts 3 Mln Viewers

Naver’s Online Independent Film Theater Attracts 3 Mln Viewers

SEOUL, Sept. 8 (Korea Bizwire) – Under media consumption tendencies where most video content is dominated by major entertainment companies, an online independent film theater achieved a remarkable result by attracting more than three million accumulated viewers. Naver’s “Indie Cinema,” an online independent film theater jointly run by Naver, the largest Internet portal in Korea, [...]