Popularity of Fruit Cocktail Soju Reaching New Highs

SEOUL, June 24 (Korea Bizwire) – Soju cocktail fever ignited by Lotte Liquor’s “Soonhari” series is being prolonged with the addition of “Jamongeiseul,” a grapefruit favored soju from Hite-Jinro. Hite-Jinro announced on June 23 that it had sold it’s entire stock of 1.15 million bottles of the grapefruit soju cocktail just one day after its [...]