Hite Jinro to Strengthen Marketing in Japan for Soju Sales
SEOUL, April 19 (Korea Bizwire) — Hite Jinro Co., South Korea’s leading beverage company, said Tuesday it will strengthen marketing efforts in Japan to boost sales of the traditional Korean liquor soju. Japan is Hite Jinro’s second-biggest market for soju after the United States. Soju exports rebounded in 2020 and jumped 27 percent in 2021 [...]