MANILA, May 29 (Korea Bizwire) — Korean dramas are not just winning hearts in the Philippines — they’re reshaping drinking habits, too. Fueled by scenes of characters sharing drinks over grilled pork belly or mixing soju and beer, a growing number of Filipinos in their 20s and 30s are embracing Korea’s iconic green-bottle liquor. At [...]
SEOUL, Jan. 29 (Korea Bizwire) — In times of hardship, the adage holds true: laughter offers solace. As economic uncertainty persists in 2025, audiences are increasingly drawn to lighthearted content that provides an escape from the pressures of daily life. Reflecting this trend, the entertainment industry is delivering a surge of comedy-infused productions, blending humor with [...]
SEOUL, Jan.11 (Korea Bizwire) – ‘Pre-Produced Dramas’ are the new trend in the Korean drama industry. The reason for the change is the Chinese market, which requires content that is entirely pre-produced. As a result, most of the pre-produced dramas are starring Hallyu stars who are popular in the Chinese market. Song Joong-gi (31) and [...]