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Soaring K-Pop Music Video Budgets Highlight Industry’s Ambitious Global Reach

Soaring K-Pop Music Video Budgets Highlight Industry’s Ambitious Global Reach

SEOUL, Mar. 11 (Korea Bizwire) – Jeon So-yeon, leader of the girl group (G)I-DLE, recently revealed on JTBC’s entertainment program “Knowing Bros” that the production cost of their new music video “Super Lady” amounted to a staggering 1.1 billion won, leaving both the hosts and her fellow members astounded.  An industry insider remarked that spending over [...]

Hybe Emerges as the First K-pop Agency to Surpass 2 Trillion Won in Annual Sales

Hybe Emerges as the First K-pop Agency to Surpass 2 Trillion Won in Annual Sales

SEOUL, Feb. 26 (Korea Bizwire) – Hybe said Monday its annual sales surpassed 2 trillion won (US$1.5 billion) in 2023, making it the first K-pop agency ever to reach the milestone. This achievement comes despite the absence of BTS’ group projects due to members’ mandatory military service. The company attributed the achievement to robust album and concert sales by its major artists, including Seventeen, Tomorrow X Together, NewJeans, Enhypen and BTS members as soloists. According to a regulatory filing, the firm [...]

K-Pop Power: How Global Brands are Tapping into the Korean Wave

K-Pop Power: How Global Brands are Tapping into the Korean Wave

  SEOUL, Feb. 26 (Korea Bizwire) – As K-pop continues to capture hearts worldwide, the food and beverage industry is keenly leveraging this global phenomenon by collaborating with K-pop artists to target international markets. Coca-Cola is setting a prime example by launching a special edition product named ‘Coca-Cola Zero K-Wave’ in 36 countries, drawing inspiration from [...]