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K-pop Idol Groups Redefine Role as Youth Representatives

K-pop Idol Groups Redefine Role as Youth Representatives

SEOUL, May 22 (Korea Bizwire) — K-pop idol groups have emerged as the mouthpieces for the harsh realities experienced by South Korean teenagers. Girl group (G)I-dle, known for songs depicting confident girls and its charismatic stage performances, released a new EP “I Feel” last week. The group aims to guide individuals on rebuilding their self-esteem [...]

Half of K-pop Fans Buy Albums to Collect Celebrity Goods, Rather than Listen to Them: Survey

Half of K-pop Fans Buy Albums to Collect Celebrity Goods, Rather than Listen to Them: Survey

SEOUL, March 8 (Korea Bizwire) — About half of all K-pop fans bought albums to collect celebrity goods, and not for the music itself, a survey showed Tuesday. The Korea Consumer Agency conducted a survey of 500 consumers said they had used a a paid K-pop fandom service, which showed that they purchased albums (78.9 [...]

K-pop Fever Prompts Luxury Brands to Recruit S. Korean Singers as Brand Ambassadors

K-pop Fever Prompts Luxury Brands to Recruit S. Korean Singers as Brand Ambassadors

SEOUL, Jan. 25 (Korea Bizwire) — The worldwide popularity of K-pop is pushing global luxury brands to reach out to Korean celebrities. Jimin of K-pop super group BTS was recently selected to become Christian Dior’s brand ambassador. Another BTS member J-Hope participated in the Louis Vuitton Men’s Autumn-Winter 2023 Show last Thursday in Paris, France. [...]

Popularity of K-pop Means Consumption of Foreign Pop Music is Dropping

Popularity of K-pop Means Consumption of Foreign Pop Music is Dropping

SEOUL, Nov. 23 (Korea Bizwire) — With the worldwide popularity of K-pop music, consumption of foreign pop has decreased. Consumption of foreign pop music in South Korea, as opposed to K-pop, stood at no more than 22 percent each month from January to September this year, according to Circle Chart, the country’s benchmark music chart. [...]