KOBACO Archives | Be Korea-savvy

KOBACO to Use Big Data and AI to Prevent Digital Ad Fraud

SEOUL, Dec. 24 (Korea Bizwire) — The Korea Broadcast Advertising Corp.(KOBACO), a state-run broadcasting ad agency, said Thursday that it had signed a memorandum of understanding (MOU) with local IT startups Storelink and Kloser to prevent digital ad fraud. The initiative comes after a soaring number of fraud cases involving abuse of the method of [...]

S. Koreans Anticipate Football Matches Most in Rio Olympics: Survey

SEOUL, Jun. 21 (Korea Bizwire) — More than half of South Korean television viewers are looking forward to watching football matches in this summer’s Rio de Janeiro Olympics, according to a survey released Monday by a state-run ad agency. The survey, conducted by the Korea Broadcast Advertising Corp. (KOBACO) on people aged 10 through 59 [...]