SEOUL, Nov. 7 (Korea Bizwire) – South Korea’s beer industry is witnessing a significant shift in packaging as major breweries embrace clear bottles, marking a departure from traditional colored glass containers. The trend began in 2021 when Oriental Brewery (OB) introduced the country’s first domestically produced beer in clear bottles with its Cass Fresh brand. The [...]
SEOUL, Aug. 11 (Korea Bizwire) — South Korean beverage giant Lotte Chilsung Beverage Co. said Thursday it will launch an online game featuring Kaerubang, the flagship character from its hangover relief brand Kaesugang, and will operate it until September 7. In this game, Kaesuang characters take on and overcome hangover-spreading villains to accumulate points. These [...]
SEOUL, May 26 (Korea Bizwire) – Lotte’s new beer brand has stirred debate with some claiming it copied the name of a chewing gum sold by the conglomerate’s Japan unit, industry sources said Thursday. The controversy is seen as throwing cold water on the launch of the product that targets the low to mid-end market. [...]
SEOUL, June 2 (Korea Bizwire) — “Sin stocks” of tobacco, alcohol and gambling companies have gained this year on the back of deep-pocketed Chinese tourists and low interest rates, data showed Tuesday. Thirty-six sin stocks related to tobacco, alcohol, gambling rose an average of 23.9 percent as of June 1 compared to the beginning of [...]