PB products Archives | Be Korea-savvy
Retailers’ In-house Brand Products Gain Popularity as Inflation Rises

Retailers’ In-house Brand Products Gain Popularity as Inflation Rises

SEOUL, Jan. 13 (Korea Bizwire) — With inflation picking up, the popularity of private-brand (PB) products developed in-house by large discount stores, convenience store chains and online malls is rising at a rapid pace. PB products, in general, minimize logistics and advertising costs, and are thereby usually cheaper than other products made by big-name companies. [...]

Convenience Stores Woo Clients with PB Combination Goods: Sources

Convenience Stores Woo Clients with PB Combination Goods: Sources

SEOUL, Apr. 1 (Korea Bizwire) — South Korea’s convenience store chains are introducing private-label (PB) products that combine the features of best-selling items to entice clients seeking new products at lower prices, industry sources said Friday. 7-Eleven’s PB Yoghurt Flavored Jelly, a combination of yogurt and jelly, has gained popularity since its debut in 2016 [...]