SEOUL, Oct. 28 (Korea Bizwire) – Lotte Confectionery Co., a major South Korean snacks and ice cream maker, said Thursday it is holding a broad promotional campaign in foreign countries like Kazakhstan, Taiwan, the Philippines and Singapore ahead of Pepero Day. Pepero, the brand’s longtime best seller, is a thin cookie stick with an outer [...]
SEOUL, Nov. 12 (Korea Bizwire) — This year, the public’s view and sentiment toward “Pepero Day (Nov. 11) ” are not great. It seems that cracks are occurring in a previously popular promotion that has been thriving for 26 years. One of the things consumers feel strongly about every Pepero Day is that it is [...]
SEOUL, Sept. 13 (Korea Bizwire) – Pepero Day, one of South Korea’s biggest marketing events – similar to Valentine’s Day that falls on November 11, is expected to be less successful this year as convenience stores are reluctant to order chocolate sticks from Japan. Pepero Day, the same day celebrated in China as Singles Day, [...]
SEOUL, Jul. 5 (Korea Bizwire) — A recent survey has revealed that 7 in 10 South Koreans are sick of various anniversaries such as Valentine’s Day and Pepero Day. According to a survey of 1,000 men and women aged between 13 to 59 nationwide by local research firm Embrain, 69.6 percent of respondents said they [...]