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Convenience Stores Target Young Consumers with Low-priced PB Products

Convenience Stores Target Young Consumers with Low-priced PB Products

SEOUL, May 31 (Korea Bizwire) — In the era of high inflation, convenience stores are striving to attract budget-conscious young consumers by introducing highly cost-effective private brand (PB) products. GS25, a convenience store chain, plans to offer its PB ice Americano and Americano, originally priced at approximately 2,000 won each (US$1.52), at a significantly discounted [...]

Retailers’ In-house Brand Products Gain Popularity as Inflation Rises

Retailers’ In-house Brand Products Gain Popularity as Inflation Rises

SEOUL, Jan. 13 (Korea Bizwire) — With inflation picking up, the popularity of private-brand (PB) products developed in-house by large discount stores, convenience store chains and online malls is rising at a rapid pace. PB products, in general, minimize logistics and advertising costs, and are thereby usually cheaper than other products made by big-name companies. [...]