Convenience Stores Target Young Consumers with Low-priced PB Products
SEOUL, May 31 (Korea Bizwire) — In the era of high inflation, convenience stores are striving to attract budget-conscious young consumers by introducing highly cost-effective private brand (PB) products. GS25, a convenience store chain, plans to offer its PB ice Americano and Americano, originally priced at approximately 2,000 won each (US$1.52), at a significantly discounted [...]