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TV Ranked as Most Trusted Media…Gallup Korea

SEOUL, Korea, April 9 (Korea Bizwire) – Gallup Korea said on April 8 that the media most trusted by Koreans is TV. Based on a survey conducted for three days between March 31 and April 2 on 872 adult men and women, Gallup Korea found that 41 percent of respondents said they prefer the TV [...]

Nielsen Catalina Solution Announces First Major Single-Source Measurement Study for Radio Advertising

CINCINNATI, Mar 31, 2014 (Korea Bizwire) - Nielsen Catalina Solutions (NCS), the leader in helping consumer packaged goods (CPG) advertisers improve return on advertising spend by linking what consumers watch with what they buy, has teamed with Nielsen Audio to pioneer the first single-source measurement tool built for the radio industry. Clear Channel Media and [...]