Foreign Brands Employ Korean Alphabet amid Growing K-pop Popularity

SEOUL, Mar. 9 (Korea Bizwire) — Major foreign fashion brands are employing the Korean alphabet “hangeul” to make bags, t-shirts, scarves and uniforms amid “hallyu,” the growing global popularity of Korean pop culture. Belgian designer Raf Simons has used fabric bearing the words “Gotgam,” meaning dried persimmon, and “Beopseongpo Gulbi,” or dried yellow corvina fish, [...]