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Athleisure Sales Spike Led by MZ Generation

Athleisure Sales Spike Led by MZ Generation

SEOUL, April 20 (Korea Bizwire) — Fashion brands are seeing sales growth despite the outbreak of the coronavirus last year thanks to so-called ‘athleisure’ clothing, a term that combines the word ‘athletic’ and ‘leisure’. The Financial Supervisory Service reported that Brand X Corp.’s sales last year were 139.7 billion won (US$125.6 million), twice as high [...]

Luxury Brands Thrive Despite Pandemic

Luxury Brands Thrive Despite Pandemic

SEOUL, April 8 (Korea Bizwire) — Expensive luxury brands are racking up strong sales despite the coronavirus outbreak. Consumers, denied oversea travel, have resorted to spending on luxury goods instead, gaining popularity among the MZ Generation (millennials and Generation Z) in particular. The Financial Supervisory Service reported that Christian Dior Couture Korea Co., the South [...]